Last updated: 12 July 2025
This Privacy Policy explains how DogVille.co.uk collects, uses, stores, and protects personal information when you visit the website, contact us, subscribe to communications, or interact with our services.
For the purposes of this Privacy Policy, “DogVille”, “we”, “us”, and “our” refer to:
1. Information We May Collect
Depending on how you use the website, we may collect the following information.
Information You Provide
You may provide personal information when you:
- Complete a contact form
- Send us an email
- Subscribe to a newsletter
- Enter a competition or promotion
- Leave a comment
- Respond to a survey
- Apply to advertise or collaborate with us
- Request access to, correction of, or deletion of your information
This information may include your name, email address, company name, message content, communication preferences, and any other information you voluntarily submit.
Please avoid sending unnecessary sensitive personal information through our website or email addresses.
Information Collected Automatically
When you visit DogVille.co.uk, certain technical information may be collected automatically, including:
- Internet Protocol address
- Browser type and version
- Device type
- Operating system
- Referring website
- Pages visited
- Date and time of visits
- Approximate geographic location
- Time spent on pages
- Links and buttons clicked
- Cookie identifiers and similar technical data
This information may be collected through server logs, cookies, analytics services, advertising technologies, and similar tools.
2. How We Use Personal Information
We may use personal information to:
- Operate and maintain DogVille.co.uk
- Respond to questions and messages
- Provide requested information or services
- Manage newsletter subscriptions
- Improve our content and website performance
- Understand how visitors use the website
- Detect technical problems, fraud, misuse, or security threats
- Measure advertising and affiliate performance
- Manage partnerships and commercial enquiries
- Comply with legal and regulatory obligations
- Establish, exercise, or defend legal claims
We will not use personal information for purposes that are incompatible with those described in this policy unless permitted or required by law.
3. Lawful Bases for Processing
Where UK data-protection law applies, we process personal information using one or more lawful bases.
Consent
We may rely on consent when you:
- Subscribe to marketing communications
- Accept non-essential cookies
- Voluntarily provide information for a specified purpose
You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.
Legitimate Interests
We may process information where necessary for legitimate interests such as:
- Operating and improving the website
- Responding to enquiries
- Understanding website performance
- Preventing fraud and misuse
- Maintaining website security
- Managing commercial relationships
We consider whether these interests are proportionate and whether they could unfairly affect your rights.
Contract
We may process information when necessary to enter into or perform a contract with you.
Legal Obligation
We may process or retain information where required to comply with applicable laws, regulations, court orders, or lawful requests.
4. Cookies and Similar Technologies
DogVille.co.uk may use cookies, pixels, scripts, local storage, and similar technologies.
Cookies are small files stored on or accessed through your device. They can help a website function correctly, remember preferences, understand visitor behaviour, measure performance, and deliver advertising.
Cookies used on the website may include:
Strictly Necessary Cookies
These cookies support essential website functions, security, consent management, and technical operation.
Analytics Cookies
These cookies help us understand how visitors find and use the website, including which pages are viewed and whether technical problems occur.
Functionality Cookies
These cookies may remember choices or settings to improve the browsing experience.
Advertising Cookies
These cookies may be used by advertising partners to measure campaigns, control advertising frequency, or display advertising based on browsing activity.
Where legally required, non-essential cookies will not be placed until appropriate consent has been obtained.
You can manage cookies through our consent tool, where available, or through your browser settings. Blocking some cookies may affect website functionality.
A separate Cookie Policy may be provided with more detailed information about specific cookies and service providers.
5. Analytics Services
We may use analytics providers, such as Google Analytics or similar services, to understand how visitors use DogVille.co.uk.
Analytics providers may process information including device details, browser information, pages visited, approximate location, and interactions with the website.
Where required, analytics technologies will be activated only after consent has been provided.
6. Advertising
DogVille.co.uk may use third-party advertising services.
Advertising providers may use cookies or similar technologies to:
- Display advertisements
- Measure advertisement performance
- Prevent repeated advertisements
- Detect invalid activity
- Personalise advertisements where permission has been provided
Third-party advertising providers process information according to their own privacy policies.
7. Affiliate Links
Some DogVille pages may contain affiliate links.
When you click an affiliate link, the relevant network or retailer may collect technical and transactional information to identify that the referral originated from DogVille.co.uk.
The third party’s processing of your information is governed by its own privacy policy.
8. Email Communications
When you subscribe to a newsletter, we may use your name, email address, subscription status, and engagement information to send requested communications.
You can unsubscribe by:
- Selecting the unsubscribe link in an email
- Contacting us at [insert email address]
We may retain limited information to ensure that an unsubscribe request continues to be respected.
Transactional, administrative, legal, or service-related messages may not be treated as marketing communications.
9. Contact Forms and Emails
When you contact us, we use the information you provide to review and respond to your message.
Messages may be stored for record keeping, security, dispute resolution, and follow-up purposes.
Submitting information does not guarantee that DogVille can provide advice, enter into a partnership, or respond to every request.
10. Sharing Personal Information
We may share information with trusted service providers that help us operate the website, including:
- Website hosting providers
- Website developers and technical support providers
- Cloud storage and email providers
- Analytics providers
- Advertising platforms
- Affiliate networks
- Newsletter and communication services
- Security and fraud-prevention services
- Professional advisers such as solicitors or accountants
These providers may process information only for authorised purposes and subject to relevant contractual or legal safeguards.
We may also disclose information when required to:
- Comply with a legal obligation
- Respond to a court order or lawful authority
- Protect our rights, users, website, or property
- Investigate fraud, misuse, or security incidents
- Complete a sale, merger, restructuring, or transfer of the website or business
We do not sell personal information in the ordinary meaning of selling a customer list for direct payment.
11. International Data Transfers
Some service providers may process or store information outside the United Kingdom.
Where UK data-protection law applies, we will seek to use appropriate safeguards for restricted international transfers. These may include adequacy regulations, approved contractual safeguards, or another legally recognised transfer mechanism.
12. Data Retention
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security, and reporting requirements.
Retention periods may depend on:
- The type and sensitivity of the information
- The reason it was collected
- Whether an ongoing relationship exists
- Applicable legal requirements
- The need to resolve complaints or disputes
- Security and fraud-prevention considerations
Information may be deleted, anonymised, or securely archived when it is no longer required.
13. Data Security
We use reasonable organisational and technical measures intended to protect personal information from unauthorised access, disclosure, alteration, loss, or misuse.
However, no internet transmission or storage system can be guaranteed to be completely secure. Users submit information online at their own risk.
14. Your Data-Protection Rights
Depending on applicable law and the circumstances, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of your information
- Request restriction of processing
- Object to certain processing
- Request transfer of eligible information
- Withdraw consent
- Object to direct marketing
- Complain to a data-protection authority
These rights are not absolute and may be subject to legal exemptions.
To submit a request, email:
[Insert privacy contact email]
We may request reasonable information to verify your identity before processing a request.
15. Complaints
Please contact us first when you have concerns about our use of personal information so that we can try to resolve the matter.
You may also have the right to complain to the UK Information Commissioner’s Office or another relevant data-protection authority.
16. Third-Party Websites
DogVille.co.uk may link to websites operated by other organisations.
We do not control and are not responsible for the privacy practices, cookies, security, or content of third-party websites. Review the privacy policy of each external website before submitting personal information.
17. Children’s Privacy
DogVille.co.uk is intended for a general audience and is not designed to collect personal information from children.
When we learn that personal information from a child has been collected inappropriately, we will take reasonable steps to delete it.
Parents or guardians who believe a child has submitted personal information should contact us.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to the website, service providers, business operations, or legal requirements.
The updated version will be published on this page with a revised “Last updated” date.
Material changes may also be communicated through the website or another appropriate method.